Sales

Pricing, scripts, outreach, and the live demo sequence for the GEO/agentic offer. Seeded on 2026-07-30 from ../source/JSGlobtech_GEO_Agency_Playbook.pdf.

Strategy — who to sell to and why the offer works — is in ../strategy/. This section is how the conversation actually goes.

Files marked commercially sensitive contain pricing and margin reasoning. Do not paste into public copy or share outside the owner.

Contents

File	Purpose	Sensitivity
pricing-tiers.md	Three-tier setup + retainer matrix, USD and AED	Commercially sensitive — ⚠ conflicts with published site copy, Needs owner decision
pitch-script.md	Jargon-free script for non-technical owners	Internal
outreach-templates.md	Two cold email templates with placeholders	Internal
demo-mvp-scope.md	Required MVP for client demos — ChatGPT citation + Custom GPT → Sheet; what is out of scope	Internal
demo-framework.md	Two-step live demo against jsglobtech.com	Internal
tenant-demo-checklist.md	Settings + narrative: JSGlobtech as tenant of the lead engine	Internal
../operations/product-launch-checklist.md	Master launch / demo tracker (GEO, directories, leads, day-of gates)	Internal

The intended sequence

Cold email (outreach-templates)  ──▶  Confirm MVP green (demo-mvp-scope)
                                            │
                                            ▼
                              10-min call / demo (demo-framework)
                                            │
                                            ▼
                              Pitch framing (pitch-script)
                                            │
                                            ▼
                              Tier proposal (pricing-tiers ⚠)

Operational version of this loop, including what happens after the close: ../operations/client-engagement-sop.md.

Before quoting anyone

pricing-tiers.md carries an unresolved contradiction with public/.well-known/llms.txt and public/llms.txt, which are live and machine-readable. The published copy says GEO/MCP is scoped per engagement and leads with Flutter from $10k / web from $5k; the playbook says fixed tiers from $3k + $1k/mo. A prospect — or an AI agent reading llms.txt — can see the published version. Read that file's warning before sending a number.